We all know that social media has great potential to build branding. But have you ever thought it can even damage your branding if used improperly? Every tool has its good or bad and if we don’t use those platforms the way it has to be, we get into severe issues and branding gets spoiled. Let’s talk about 5 Social Media Mistakes That Damage Your Branding. Before that, if you don’t know how to promote and in which social media platform we should promote our blog, please read this article to get a fair idea.
With more than 100 social media platforms, it’s a great strategy to build a huge reputation for a brand. But are you competent enough to get the best out of those social media platforms? Are you following the best practices that could yield better results? If the answer is no then this article is a must-read to make sure you are not doing some mistakes which can ruin your branding.
Using Too Many Social media platforms
It’s a bad practice to promote branding to all social media platforms as it won’t give any good results. This is the era of smart work, not hard work. So we have to see where we have more benefits instead of doing hard work and promoting the brand to every possible social media.
Let’s take an example, People use Instagram for sharing images and videos. If your blog is about big articles, then Instagram is of no use, Instead, it should be promoted on Facebook and Pinterest. On the other hand, if you promote articles about smartphone news on Linkedin, then it won’t give any results. In LinkedIn, you should post articles about professional skill sets. So when someone visits your social media profiles and finds that you have articles that do not match the context of the platform, they simply get pissed off and that’s how you damage your branding.
Posting Same content Across All Platform
This is something we all do in the hope that chances of getting the article viral. But in reality, it harms more than it helps. There would be many users who are connected to many social media platforms. So when you share something on social media, they will see the same content in every social media where they are connected to you. They may not like it and they might feel that you don’t have creativity. So the best practices are to share articles only on those platforms where it has a chance of getting visibility.
Though hashtags are great to promote and build brand reputation. But putting the wrong hashtag can spoil the entire taste. Many people put unnecessary hashtag which is out of the context of the content. When a user clicks on those hashtags, they end up landing on a page where the contents are against their taste. This severely hampers the user’s trust and eventually, your business has to suffer.
Posting too much at a time
We get greedy and feel that if we publish more at a time, our brand or blog will also grow more. That’s totally a wrong concept as users cannot digest if you publish many articles at a time. Maybe they will visit 1-2 articles, but other articles will be unnoticed and your traffic will do down. The best practice is to upload content periodically and maintain the timeline so that the user can consume that. At the same time make sure you publish content regularly. No one likes a dead blog and you have to keep it alive by publishing articles.
Not using images or Infographics
An image talks 1000 words. People don’t like boring article unless it has eye-catching images. Images also help to relieve user stress and this helps to read more. Unfortunately many times we write a wonderful article but missed adding enough images. In fact, when we share these articles on social media we simply add some text and forget the importance of adding images. Recently infographics became very popular and it’s a useful strategy to populate blogs. Infographics add eye-catching images with required text next to them and people love it compared to reading 2000 words articles.
I hope that these 5 tips will be helpful to avoid mistakes that we usually do on social media. Nothing can be achieved in a hurry. All the above mistakes we do in the temptation to get our brand reputed quickly. This temptation does not work and harms our brands.
That’s all I have in this article. Hopefully, you got some useful information from this article. If you have any questions, then do write in the comment section and I will be happy to answer you.